Marketing communications · FMCG
Working inside an international brand system.
Design for a global name means working within guidelines rather than around them, and finding the room that still exists inside them.
- Client
- Lavazza & Batchelors Coffee Company
- Sector
- Coffee, away-from-home
- Scope
- Point of sale · Packaging · Digital · Advertising
- Relationship
- Ongoing
The Client
Lavazza has been providing exceptional coffee since 1895, when the company was established in Turin, Italy, and has remained in the family for four generations. It is the world’s seventh-ranking coffee roaster.
We work with Lavazza and Batchelors Coffee Company on their away-from-home requirements. Away-from-home means the brand is met in someone else’s premises: on a counter, a cup, a van or a screen, often beside other brands. Each piece has to look unmistakably Lavazza.
The Work
Design Minds works across point of sale, packaging, digital, advertising, merchandising, promotions and events for Lavazza and Batchelors.
The international brand system sets the rules: the wordmark, the photography, the colour and the tone. Our job is to work within those guidelines rather than around them, and to find the room that still exists inside them, so that a local promotion sits naturally beside the brand’s international campaigns.
The Relationship
The work is ongoing. A relationship with a global brand rests on getting the guidelines right every time, on every format.
Working inside someone else’s brand guidelines?
Tell us about your brand.
A few lines is enough to start. We’ll come back within one working day with a view on where the work should begin.
