Case Studies
Case studies
The work is the logo. The value is the thinking.
Every agency shows a wall of logos. These are the decisions behind ours — the brief, the routes we ruled out, what the mark had to survive, and what it has done since.
Joe Duffy GroupBrand identity · Motor retail2015
Seventeen car brands. One mark that had to hold them all.
A Group identity that had to signal strength, security and reliability while sharing a forecourt with Porsche, Audi and BMW — and still work as a 16-pixel favicon. Drawn in 2015, and still in service across 22 locations.
iCare Housing · Social housing
Institutional credibility, human empathy
Designing for social housing means balancing the authority the sector requires with the warmth it exists for — while avoiding the rigid clichés of property and finance.
Aperture Glazing · Construction
From The Folding Door Company to Aperture
A full rename and rebrand, rolled out across print, digital, signage and livery — a business outgrowing the product it was named after.
Lavazza · FMCG
Working inside an international brand system
Design for a global name means working within guidelines rather than around them — and finding the room that still exists inside them.