Insights

Design Insights

Articles from Design Minds, Dublin, on branding, logo design, brochure and web design for Irish businesses. Written by the studio, not a content farm.

All articles

Header image for a guide to preparing website content before designWeb Design ·

Website content: what to gather before your web designer starts

Header image for a guide to packaging design for small businessesBranding ·

Packaging design for small businesses: start with the brand, not the box

Header image for a guide to logo file formatsLogo Design ·

Logo file formats explained: which files your business should receive

Redirect header image for an article on website redesign SEO and keeping Google rankingsWeb Design ·

Redesigning your website without losing Google rankings

Fanned printed brochures on a dark background – brochure design Dublin by Design MindsBrochure Design ·

Why brochure design still builds trust in a digital world

Evolve header image for an article on rebranding your business without losing customersBranding ·

How to rebrand without losing the customers you already have

Designers reviewing a client brief and colour codes: how to brief a branding agencyBranding ·

How to brief a branding agency: what to include

Open tri-fold brochure mockup showing a problem, solution, proof and call-to-action structure – brochure design Ireland by Design MindsBrochure Design ·

Before it is designed, decide what your brochure has to do

Business owner at a desk, AI search visibility for Irish businessesBusiness ·

AI search visibility: how Irish businesses can get found and recommended

The word access in white with a red letter e on a dark background – website accessibility Ireland by Design MindsWeb Design ·

Website accessibility for Irish small businesses: what the European Accessibility Act means

Printed brochure beside a tablet showing the same brochure as a PDF – brochure design Ireland by Design MindsBrochure Design ·

One brochure, two lives: designing for print and PDF

The word scale in white with a red letter a on a dark background – vehicle livery and signage design Dublin by Design MindsBranding ·

Will your logo survive the side of a van? Designing for livery and signage

Open company brochure mockup showing page structure – brochure design Ireland by Design MindsBrochure Design ·

What should go in a company brochure? A structure that sells

Laptop showing a website wireframe – how much does a website cost in Ireland, Design Minds DublinWeb Design ·

How much does a website cost in Ireland? What to expect to pay a web designer

Designer sketching logo concepts on paper – how much does a logo designer cost in Ireland, Design Minds DublinLogo Design ·

How much does it cost to hire a logo designer in Ireland?

Open printed brochure with fold and paper swatches – brochure design Ireland by Design MindsBrochure Design ·

Your brochure is judged in the hand before it is read

The word colour in white on a dark background with the letter u highlighted in redWeb Design ·

Your website says “color”. Your Irish customers noticed.

AI logo generators vs professional logo design: what Dublin businesses need to knowLogo Design ·

AI logo generators vs professional logo design: what Dublin businesses need to know

The Design Minds web design page shown in a browser windowWeb Design ·

Website design and build: why your site should start with your brand, not a template

The word logo in white on a dark background with the final o highlighted in redLogo Design ·

Best logo design companies in Ireland for unique brand identity

The word hire in white on a dark background with the letter h highlighted in redBrochure Design ·

How to hire a professional brochure design company in Dublin

The word refresh in white with a red letter f on a dark background – logo refresh, Design Minds DublinLogo Design ·

When and why your business should consider a logo refresh

The word trust in white with a red letter u on a dark background – why your business needs a logo, Design Minds DublinBranding ·

Why your business needs a logo: six benefits worth knowing

The word change in white with a red letter g on a dark background – company rebrand, Design Minds DublinBranding ·

The advantages of a company rebrand, and when not to

Apple logo design evolutionBranding ·

4 classic logo designs from marketing history

Header image for why your business needs a branding strategyBranding ·

Why your business needs a branding strategy

Begin header image for branding tips for beginnersBranding ·

Branding tips for beginners: where to start

Usable header image for web usability tips for small business websitesWeb Design ·

Web usability tips for small business websites

Header image for a guide to choosing a font for your businessBranding ·

What your font says about your business

The word mark in white with a red letter a on a dark background – logo design tips, Design Minds DublinBranding ·

5 logo design tips for Irish small businesses

Seven of the worst logo designsBranding ·

Seven of the worst logo designs

Tweaking logos: small changes that worked (and some that didn’t)Branding ·

Tweaking logos: small changes that worked (and some that didn’t)

Colourful sticky notes brainstorming ideas for choosing a business nameBranding ·

How to choose a business name for a new business

What on earth were they thinking?Branding ·

What on earth were they thinking?

Retro logosBranding ·

Retro logos

Designer checking a colour swatch for a brand style guideBranding ·

Brand style guides: keeping your brand coherent

Distinct header image for an article on how to make your logo stand outBranding ·

How to make your logo stand out from the crowd

Is your logo a shirker or a worker?Branding ·

Is your logo a shirker or a worker?

The word palette in white with a red letter a on a dark background – choosing logo colours, Design Minds DublinBranding ·

Choosing colours for your logo: what each colour says

The stories behind famous logosBranding ·

The stories behind famous logos

The word reload in white with a red letter o on a dark background – website redesign, Design Minds DublinBranding ·

5 signs your website needs a redesign

Designer sketching logo ideas, common branding mistakes to avoidBranding ·

5 common branding mistakes and how to avoid them

How to build brand loyaltyBranding ·

How to build brand loyalty

How Apple built its brandBranding ·

How Apple built its brand

5 things that can damage your brandBranding ·

5 things that can damage your brand

Awards

European Design Awards, winner
WinnerEuropean Design Awards
Worldwide Logo Design Award, winner
WinnerWorldwide Logo Design Award
Nokia Digital Media Awards, winner
WinnerNokia Digital Media Awards
Institute of Designers in Ireland, highly commended
Highly commendedInstitute of Designers in Ireland
German Design Awards, nominated
NominatedGerman Design Awards

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