Ever heard of BackRub? It was the early name of a search engine started in the 1990s, and it was renamed Google by its founders in 1997. It is a good reminder that a name and an identity matter from the start. If you run a small business, branding can sound like something for big companies with big budgets. These branding tips for beginners show why it deserves a place on your list, and our branding services are there when you want help with it.
Your business already has a brand
Branding is reputation. Whether or not you have thought about it, your customers already have an impression of you, formed by how you look, sound and behave. If you have worked to build that reputation, branding matters to you. It is how you earn trust, keep customers coming back and attract new ones. Write a short brand plan, and involve your team, because they are part of the brand every day.
Check every first impression
First impressions count. Think about the routes by which people find you. They might walk in, but it is more likely they will find you through your website, a Google Business Profile, social media or a review site. List every way a customer first meets your business and make sure each one reflects the brand you want. Each of these meetings is a touchpoint, and together they make up your brand.
Define what makes you different
Distinctive branding sets you apart and encourages loyalty. Start with your logo, since customers will come to know you through it. It should be distinctive, attractive and professional. Try writing a short line that captures what your business stands for, even if you never use it publicly. Define your values too. When they match your customers’ values, you build an emotional connection that brings repeat custom and word of mouth. Our guide to briefing a branding agency shows how to put this into words.
Be consistent
Once your brand is working, do not be tempted to keep changing it. Use the same logo, colours, fonts and tone of voice everywhere, from your signage to your social media. Successful branding takes time, so give it room to grow.
Ready to build a brand that customers remember? Get in touch with Design Minds or email info@designminds.ie.
