Call us on 01 961 0034 or email info@designminds.ie to discuss your project.
Logo Design — Frequently Asked Questions
Thinking about a new logo or a rebrand? Below, our award-winning Dublin design team answers the questions clients ask most about professional logo design in Ireland — from cost and timelines to file formats, brand guidelines and ownership. If your question isn’t answered here, call us on 01 961 0034 for a free consultation.
How much does logo design cost in Ireland?
Professional logo design in Ireland is usually quoted per project rather than at a flat rate, because the cost depends on scope — a start-up logo is a different undertaking to a full rebrand with brand guidelines, stationery and signage. At Design Minds we offer a free consultation first, then provide a clear written quotation with no hidden extras. Our standard terms are a 50% deposit to begin, with the balance due on completion and delivery of all artwork and files.
How long does it take to design a logo?
A professional logo and identity project typically takes three to six weeks from briefing to final delivery. The exact timeline depends on the scope of the project and how quickly feedback is returned at each stage. If you have a fixed deadline — a launch, an event or a rebrand announcement — tell us at the outset and we’ll plan the schedule around it.
What is the difference between a logo and a brand identity?
A logo is the mark itself — the symbol and wordmark that identifies your business at a glance. A brand identity is the complete visual system built around that logo: colour palette, typography, imagery style and the rules for using them consistently. Design Minds designs logos as part of a full brand identity, because a mark only succeeds when it works across every touchpoint — website, signage, stationery, vehicles and social media.
What is the logo design process?
Our logo design process follows four stages: Discover, Define, Develop and Deliver. We start by researching your business, sector, competitors and audience; define the creative direction; develop and refine design concepts with your feedback; and deliver the finished identity with every file and guideline you need. Research comes first because a logo without a rationale is just decoration.
How many logo concepts will we see?
We present a small number of well-considered logo concepts, each with the strategic thinking behind it, rather than a large spread of quick options. We always recommend a preferred route and explain why. Your feedback then shapes each round of refinement until the mark is right.
What file formats should a logo be supplied in?
A professionally delivered logo should include vector master files (AI, EPS and SVG), print-ready PDFs, and PNG and JPG versions for everyday use. Design Minds supplies all of these, in full-colour, single-colour and reversed white versions, with correct colour values for print (CMYK and Pantone) and screen (RGB and HEX) — so your logo works everywhere, at any size, forever.
Will my logo work on signage, embroidery, websites and social media?
Yes — a well-designed logo should work across every application, and we test ours to make sure. Every identity Design Minds creates is rigorously checked for legibility at tiny sizes (favicons and app icons), in a single colour, reversed out of dark backgrounds, embroidered on uniforms and enlarged on signage and vehicle livery.
What are brand guidelines and do I need them?
Brand guidelines are a document that sets out how your logo and identity should be used: logo versions, clear space, minimum sizes, colour values, typography and usage rules. Every business benefits from them — they keep your brand consistent whether it’s your printer, your web developer or a new employee applying it. Brand guidelines are a standard part of a Design Minds identity project.
Who owns the copyright to my logo?
You do. Once a Design Minds logo project is complete and paid for, full ownership of the final artwork transfers to you and we hand over all master files. Ownership should always be agreed in writing before any logo project begins — it’s a question worth asking any designer you work with.
Can you redesign or refresh an existing logo?
Yes — if your existing logo has recognition and equity, a careful refresh is often smarter than starting again. We’ll assess your current identity honestly and recommend whether an evolution or a full redesign will serve your business better. Many of our rebrand projects retain the strongest elements of the original mark.
Is a professional logo better than an AI logo generator?
Yes, for most businesses. AI and template logo generators assemble marks from generic parts, so results tend to look similar to countless others — and they come without research, application testing, proper file delivery or clear licensing. A professionally designed logo is researched for your specific market, crafted to be distinctive and long-lasting, tested across every application, and delivered with correct files and brand guidelines.
Why choose Design Minds for logo design?
Design Minds is a Dublin-based creative agency with over three decades of experience and international recognition, including a European Design Award, a Worldwide Logo Design Award and a Nokia Digital Media Award. We’ve designed logos and brand identities for organisations of every size across Ireland and internationally — always research-first, always tested across every touchpoint, and always delivered with the files and guidelines to keep your brand consistent.
























































