Design Minds developed a new brand identity for Joe Duffy Group and Joe Duffy Select. The new identity and roll-out was applied to all their print, digital communications, livery, advertising and signage.
In 1972 Joe Duffy was appointed the first solo BMW Dealership in Ireland, the company, which was founded by Joe Duffy and Bill Thompson opened its doors with only four members of staff. That year 180 BMW’s were sold in the 26 counties of Ireland, of which 90 were sold by Joe Duffy!
Their long established business is built on consistently high standards of excellent customer service. In addition they represent an extensive franchise portfolio including BMW, MINI, BMW Motorrad, BMWi, Audi, Mazda, Volkswagen, Ford, Land Rover, Volvo, Porsche and Kia.