Lavazza campaign visual: a woman standing on the bonnet of a red vintage car against a night city skyline, with the Lavazza Torino Italia 1895 wordmark

Marketing communications · FMCG

Working inside an international brand system.

Design for a global name means working within guidelines rather than around them, and finding the room that still exists inside them.

Client
Lavazza & Batchelors Coffee Company
Sector
Coffee, away-from-home
Scope
Point of sale · Packaging · Digital · Advertising
Relationship
Ongoing
Lavazza cup caught in a splash of coffee and water with roasted beans
Away-from-home. The brand is met in someone else’s premises.
01

The Client

Lavazza has been providing exceptional coffee since 1895, when the company was established in Turin, Italy, and has remained in the family for four generations. It is the world’s seventh-ranking coffee roaster.

We are proud to be working with Lavazza and Batchelors Coffee Company on their away-from-home requirements.

Lavazza campaign with a chef holding a coffee cup beneath a swirl of fresh ingredients, with a quote about finding inspiration in a cup
Point of sale, where the brand does its selling.
02

The Work

Design Minds helps Lavazza and Batchelors with their point of sale, packaging, digital, advertising, merchandising, promotions and events.

Our team is dedicated to providing the best service, using the most current technologies, to ensure the away-from-home coffee experience is the best it can be.

Two blue Lavazza takeaway cups with cappuccino foam
Packaging
Lavazza A Taste of Italy campaign: a woman in a sculpted silver costume holding an espresso cup in an icy landscape
Point of sale
Lavazza cafe interior with the coffee counter and a wall graphic reading There's more to taste
Merchandising
Lavazza Barista van in a black and white livery with coffee photography
Promotions
Lavazza A Taste of Italy campaign: a woman in an ornate floral headdress sipping espresso among roses
Advertising
Lavazza 120 years advertisement on blue with two cappuccino cups and a leaf pattern
Events
Lavazza A Taste of Italy campaign: a couple on a scooter in a sunlit Italian street
Digital

Lavazza A Taste of Italy campaign: the Colosseum in Rome under a blue sky
An ongoing relationship rather than a single project.
03

The Relationship

The work is ongoing, across point of sale, packaging, digital, advertising, merchandising, promotions and events.

Working inside someone else’s brand guidelines?

Graphic design and web

Tell us about your brand.

A few lines is enough to start. We’ll come back within one working day with a view on where the work should begin.