A prospect picks up your brochure and forms an opinion in about two seconds. Not from the headline, but from the weight of the paper, how the fold opens and whether the print feels considered. That is why, at our brochure design agency in Dublin, artwork and print sit alongside design rather than after it.
Paper and finish do the talking
Cover stock of 250–350gsm signals substance; uncoated paper reads as contemporary and premium; a matt lamination or spot UV lifts a corporate brochure from ordinary to memorable. These are design decisions, and they belong in the first conversation, not the last.
The right fold and size for the job
Not every brochure needs to be A4. A DL tri-fold suits a quick service overview, A5 works well for a sales brochure, and a saddle-stitched booklet carries a product catalogue or annual report. Choosing the format early keeps brochure printing in Dublin economical and postage sensible.
Print-ready artwork is where the money is protected
Correct trim, 3mm bleed, CMYK or Pantone, 300dpi imagery and embedded fonts, checked page by page. Over 35 years of professional brochure design in Ireland has taught us what goes wrong on press, and how to make sure it does not.
Planning a brochure? Tell us what it needs to do at designminds.ie/contact or email info@designminds.ie.
