Packaging design, Dublin
Packaging Design
Packaging that sells on the shelf and holds up on press
On the shelf, your pack has a few seconds to be noticed, understood and chosen. Design Minds designs packaging as part of the brand, from the first concept to print‑ready artwork on the converter's cutter guide.
A pack is a brand you can pick up.
Good packaging does three jobs at once. It stands out from the brands around it, it tells the buyer what is inside and why it is worth the price, and it meets every regulatory and practical requirement on a small, folded surface. Get the last one wrong and the first two do not matter.
We bring over 35 years of print and finished artwork to every pack: correct dielines, bleed, colour set for the stock and the press, and every mandatory panel checked before it goes to the converter.
What we design
- 01
New product packaging
Pack design for a new product or range, built on your brand identity or on a new one we create with it.
- 02
Range and redesign
Bringing a range into one family, or refreshing a pack while keeping what your customers already recognise.
- 03
Labels and point of sale
Labels, sleeves, shelf wobblers and display units that carry the pack design into the store.
How we run it
- 01Discover
Your market, your competitors on the shelf, your buyer and the practical limits: format, stock and print process.
- 02Define
We agree the direction with you in writing before any design begins.
- 03Develop
Concepts shown on the real pack shape, then refined through agreed revision stages.
- 04Deliver
Print‑ready artwork on the converter's cutter guide, with proofs checked before the run.
Packaging and retail work
All work
Ahead MGBrand identity applied to packaging.
LavazzaRetail graphic design for the coffee brand.
Eimear WrightCandle and reed diffuser boxes, labels and shopping bags for a luxury home fragrance range.
Scope EyecareNew packaging and point of sale for Actase Lutein ZA.
Declan KillenPresentation boxes and gift packaging for a goldsmith and jeweller. Packaging design: frequently asked questions
What brands ask before starting a new pack.
Do you work to our printer or converter's dieline?
Yes. We design on the converter's cutter guide from the start, so the artwork fits the folds, glue flaps and windows exactly. If you do not have a converter yet, we can help you shape the brief for one.
Can you redesign our packaging without losing recognition?
Yes. We start by working out what your customers actually recognise, often a colour, a shape or a name treatment, and carry that forward. A careful evolution is often smarter than starting again.
What do we need to supply?
Your brand guidelines and logo files, the product information and mandatory text, the pack format and quantities, and your converter's cutter guide if you have one. If some of that is missing, shaping the brief is part of our process.
How much does packaging design cost?
It is quoted per project, based on the number of packs and variants. We give a free consultation first, then a fixed written quotation. Standard terms are a 50% deposit to begin, with the balance on completion.
Got a product that needs a pack?
Tell us about the product, the market and the format, and we will come back with questions, then a fixed written quotation. Call 01 961 0034 or email info@designminds.ie.
Awards
Tell us about your brand.
A few lines is enough to start. We'll come back within one working day with a view on where the work should begin.
- New business
- info@designminds.ie
- Phone
- 01 961 0034
- 086 254 8245