It is the first question almost every client asks us, and it deserves a straight answer: it depends on the job, and we will tell you the exact figure before you commit to anything. Every logo project at Design Minds is quoted as a fixed price, free and in writing, once we understand the brief. What follows explains what goes into that price, what you own at the end, and why a professional logo is one of the better investments a business can make.
What does a professional logo project actually involve?
Not an afternoon at a screen. A logo design project at Design Minds runs for four to six weeks and follows a proper process:
- Briefing. We sit down with you, face to face, and get to the bottom of what your business does, who it serves and where it is going.
- Research. Your sector, your competitors, the visual territory already taken and the space that is still open.
- Recommendations. Before a mark is drawn, we tell you what we think the identity needs to do and why.
- Design options. A presentation of considered routes, each one argued for, not a pick-and-mix.
- Refinement. The chosen route is developed, tested at every size and in every setting it will live.
- Final files. Every format you will ever need, for print, screen, signage and beyond.
At the end, you own the logo outright. Copyright transfers to you. No subscription, no licence, no small print.
Brand guidelines (typically a 25-page document setting out how the identity is used) are quoted separately, as are stationery, signage, livery and website. Every extra is costed and sent to you in writing before any work begins, so there are no surprises on the invoice.
Why not a €99 online logo or an AI generator?
Because neither has met you. An online template or an AI tool has no understanding of your business, your customers or your goals. It produces a shape. An experienced designer produces an answer to a question, and the difference shows every time the logo goes on a van, a tender document or a shopfront. We have written more on AI logo generators versus professional logo design.
There is a reason we say we design the logo, not the client. You bring the knowledge of your business. We bring over 35 years of experience, a European Design Award, a Worldwide Logo Design Award, a Nokia Digital Media Award and recognition from the Institute of Designers in Ireland and the German Design Council. That combination is what you are paying for.
Is a professional logo worth it for a small business?
Larger companies rarely question the cost; they have seen what a strong identity does over time. Smaller businesses can find the investment harder to justify, and that is understandable. But a good logo is not an expense. It is an asset. It appears on everything you produce for the next ten or twenty years, it is what customers remember, and a well-managed brand adds value to your company and to your balance sheet. A cheap logo that has to be replaced in three years costs more, not less.
What decides the price?
Mainly the scope: whether it is a new logo or a refresh, how much research the market needs, how many applications the identity has to work across, and whether guidelines, stationery or signage are part of the job. We quote a fixed price against that scope, free and valid for two months, with 50% to begin and the balance on completion.
Where to start
If you are weighing up a new logo or a refresh of an existing one, talk to us. Fill in the quote form, email info@designminds.ie or ring +353 (0)1 96 100 34. Send us your current logo and we will give you an honest opinion, with no obligation.
Design Minds is an award-winning branding and graphic design agency based in Dublin, working with Irish businesses on logo design, brand identity, brochure design and websites.
