Website content: what to gather before your web designer starts
Most delays on a website project have nothing to do with design. They happen because the words and images are not ready. If you gather your website content before design begins, the build is faster, the result is stronger and the site looks like it was made for your business rather than filled in afterwards. It is something we ask about at the start of every web design project.
Decide what the site has to do
Before writing a word, answer three questions. Who is the site for? What do those visitors need to find? And what should they do next: call, email, request a quote or buy? Everything on the site should serve those answers, and anything that does not can wait.
This is the same thinking behind our Double Diamond process. We ask these questions before opening any design files, because structure and content drive the layout, not the other way round. Our post on starting a website with your brand explains why identity comes first.
The content checklist
- A list of pages, in the order a visitor would want them: home, services, about, contact and any case studies.
- Draft text for each page, written for your customer rather than for yourself.
- Your logo files, colours and fonts, ideally in a set of brand guidelines.
- Photography of your work, your premises and your team. Images should be sharp and sized properly, as they affect how quickly pages load.
- Testimonials, awards and client names you have permission to show.
- Contact details, opening hours and any legal text, such as your privacy policy.
Write it so people and search engines can use it
Good structure helps both. Give each page one clear heading, break the text up with sensible subheadings, and write a short description of what the page offers. Page titles, descriptions, headings and image sizes are all part of how a site is found, which is why we build SEO in rather than adding it later.
Accessibility starts with content too. Write descriptive alt text for images, keep headings in a logical order, and make sure links say where they go. These small habits make the site easier for everyone to use.
Finally, plan who will look after the content once the site is live. We build on WordPress with a custom theme, and set up content areas so your team can edit text, swap images and add pages without touching code. We can also train your team, or do the updates for you.
Starting a new site and not sure what you need? Get in touch or email info@designminds.ie and we will help you plan it.
Redesigning your website without losing Google rankings
A new website should bring in more enquiries, not fewer. Yet plenty of redesigns launch to a drop in traffic, because pages that Google had learned to trust were moved, renamed or deleted. If you are planning a new website, a little preparation protects what you have already earned. These are the steps that matter most for website redesign SEO.
Record what you have before you change it
Start with a list of every page on your current site, its web address, its title and the traffic it receives. Your analytics and Google Search Console will show which pages bring in visitors and which search terms they appear for. Those pages are your assets. If you are not sure the redesign is needed yet, our post on five signs your website needs a redesign is a useful starting point.
Keep the pages that work, and the words that earn them
Redesign does not mean rewriting everything. If a page ranks for a useful phrase, keep its main heading, its core wording and its address wherever you can. Improve the layout, the images and the calls to action around it. Where pages must be merged or retired, decide in advance where each one goes.
Redirect every old address that changes
When a web address changes, set up a permanent (301) redirect from the old address to the closest matching new page. This tells search engines and visitors where the content has moved, and it carries most of the page’s standing with it. Redirecting everything to the home page is a poor substitute. Check the list page by page before launch and again afterwards.
Build search into the structure, then check after launch
Search works best when it is designed in from the start: clear structure, sensible headings, page titles, descriptions, image sizes and load speed. We build on WordPress with that in mind, and we can offer ongoing SEO or work alongside an existing SEO provider. Make sure the new site is not left blocked from search engines after the staging stage, then watch Search Console for errors and ranking changes over the first weeks.
A careful launch takes some extra planning, but it means the redesign builds on your search visibility rather than starting from scratch.
Planning a website redesign and want to protect your search visibility? Get in touch with Design Minds or email info@designminds.ie.
Website accessibility for Irish small businesses: what the European Accessibility Act means
Website accessibility used to be treated as a nice extra. Since the European Accessibility Act came into force in June 2025, it is increasingly a legal question as well as a design one. For Irish small businesses, the practical point is simpler: an accessible website works better for every visitor, and it is far cheaper to build that in than to bolt it on later. It is why accessibility is part of every website design and build we do.
Does the European Accessibility Act apply to you?
The Act covers a defined set of products and services, including e-commerce, banking, transport and some digital communications, and it is enforced in Ireland through national regulations. Very small businesses providing services are generally exempt, but the line depends on what you sell and how you sell it. If you take orders or payments online, it is worth checking your position properly rather than assuming. Either way, your customers will not check whether you are exempt before they leave a site they cannot use.
What an accessible website actually involves
Most of it is good design discipline rather than special technology:
- Colour contrast strong enough to read text comfortably, including on a phone outdoors.
- Keyboard navigation, so every menu, link and form can be used without a mouse.
- A sensible heading structure, so screen readers and search engines understand the page.
- Descriptive alt text on images, and forms with clear labels and error messages.
None of these change how a well-designed site looks. They change who can use it.
Why overlays are not the answer
Plug-in accessibility toolbars promise compliance in an afternoon. They rarely deliver it, because they sit on top of a site whose underlying structure is still the problem. Fixing contrast, headings and forms in the design and the build is the reliable route, and it also tends to help search visibility, because the same structure that helps a screen reader helps Google read the page.
Where to start
If your site is a few years old, an audit is the sensible first step: it shows what fails, what matters most and what can be fixed without a rebuild. If a new site is on the way, make accessibility part of the brief from day one, alongside the things we covered in starting your site from your brand, not a template.
Not sure where your website stands? Tell us about it at designminds.ie/contact or email info@designminds.ie.
How much does a website cost in Ireland? What to expect to pay a web designer
The honest answer is that it depends on what the site has to do, and we will give you a fixed price, free and in writing, before you commit to anything. A well-built brochure site and a larger build with online sales are very different jobs. Below is what decides the cost, what is included as standard, what it costs to run afterwards, and what you own when it is finished.
What decides what a website costs?
Six things, mainly:
- Number of pages. A ten-page site and a fifty-page site are different jobs.
- Custom design. We build bespoke sites, not templates. Every page is designed for your business, and the more distinct page types you need, the more design there is.
- E-commerce. Online sales add products, payments, shipping and a lot of testing.
- Copywriting. If we write the words as well as design the pages, that is costed in.
- Photography. Original photography lifts a site; stock imagery is cheaper but everyone can tell.
- Animation and motion. Video headers, animated elements and interactive features take time to build well.
Every site we build includes a WordPress platform, a fully mobile-responsive design, on-page SEO set-up, contact forms, training on how to update it yourself and advice on hosting. Those are not extras. See our website design and build service for more.
How long does a website take, and what holds it up?
A typical site takes four to six weeks from signed proposal to launch. The one thing that delays almost every project is content from the client: copy, images, staff photos, product details. If you want to keep to the timeline, gather your content before we start, or ask us to produce it.
Starting with the brand helps too. Many of our websites are the second job after a logo or identity, and when the brand is already defined the build is faster and the result more coherent. A website should start with your brand, not a template.
What does a website cost to run each year?
Hosting and maintenance (plugin updates, security, backups and small changes) are quoted separately, and maintenance can be billed yearly or monthly to suit your budget. Whichever you choose, we are a phone call or an email away, seven days a week, if something needs fixing.
And once the site is paid for, it is yours. The domain, the hosting account and the full WordPress login belong to you. You are never locked in.
Who have we built for?
Recent work includes MKF Property Services, iCare Housing and Peter McVerry Trust: organisations with very different audiences, each with a site designed from their brand outward.
Where to start
If you are planning a new site or replacing one that is not working hard enough, send us your current web address and we will give you an honest opinion, with no obligation. Fill in the quote form, email info@designminds.ie or ring +353 (0)1 96 100 34.
Design Minds is an award-winning branding and design agency based in Dublin, with over 35 years' experience in logo design, brand identity, brochure design and website design and build for Irish businesses.
Your website says “color”. Your Irish customers noticed.
Not consciously, most of them. Nobody abandons a quote form over a missing u. But it registers somewhere below the level of attention, in the same place that notices a shopfront sign starting to peel: a small signal that this business is not quite from here, or not quite paying attention.
For an Irish company selling to Irish customers, that is a strange thing to be signalling by accident.
It is almost never the writer
Here is the part most people get wrong. Americanisms on Irish websites are rarely typed by anyone. They arrive in the furniture.
A standard WordPress installation defaults to US English. Themes ship with US strings. Plugins ship with US strings. Your cookie banner, your search placeholder, your form validation messages, your checkout flow — all written by developers who were not thinking about Malahide.
We checked our own site while writing this. The copy was clean. But the consent plugin had been quietly printing “Privacy Preference Center” on every page of designminds.ie, and it had never once occurred to us to look, because we had only ever proofread the words we wrote ourselves. It is fixed now.
That is the lesson. Proofreading your copy is not the same as proofreading your website.
Where to look
Run through these before you worry about your prose:
- Cookie and consent banners. The single most common offender, and it appears on every page.
- Form labels and error messages. “Enter your zip code” on an Irish contact form is a small disaster.
- E-commerce flows. Checkout, shipping, order confirmation emails.
- Search placeholders and 404 pages. Nobody proofreads a 404 page.
- Automated email templates. Sent thousands of times, read by everyone, checked by nobody.
- Anything drafted with AI. Large language models default to American conventions unless told otherwise, and they are confident about it.
It is more than spelling
Spelling is the visible part. The conventions underneath it matter more.
- Dates. 03/04/2026 means the third of April here and the fourth of March in the United States. On a booking form or a delivery date, that is not a style question.
- Eircodes. Seven characters, a three-character routing key, then a space. A field labelled “ZIP” that rejects a space is a field that rejects Irish addresses.
- Phone numbers. +353 1 961 0034, with the leading zero dropped after the country code. Validation built for ten-digit US numbers fails on Irish ones.
- Floors. Our ground floor is the American first floor. Worth knowing before you print signage.
- Currency. The euro symbol goes before the figure: €1,200.
Where it actually costs money
Two places, in our experience.
Public sector and B2B tenders. Procurement documents in Ireland are written in Irish English. A submission that comes back in American English reads as a template that has been pointed at Ireland rather than written for it — and when you are being scored against firms that got the small things right, you do not want to be explaining the small things.
Trust in considered purchases. Nobody checks spelling before buying a coffee. People do read carefully before appointing a contractor, choosing a solicitor, or committing to a five-figure supplier. That is precisely where the friction lands.
The fix is smaller than you think
Set your site language to English (Ireland). Add a house style note — -ise not -ize, colour, centre, organise, programme — and give it to everyone who touches the site, including your developer. Then walk your own site as a customer would: fill in the form, trigger the error, reach the 404, complete a purchase, read the confirmation email.
You will find something. We did.
One last thing worth saying plainly: this is a copy and localisation job, not a rebrand. Changing spelling conventions does not require a new identity, and any agency telling you otherwise is selling you a bigger project than you need.
Website design and build: why your site should start with your brand, not a template
What Does Website Design and Build Actually Involve?
A proper website design and build project starts with the business, not the code. At Design Minds, that means understanding your sector, your customers and your goals before a single page is planned, then building on WordPress with clean, maintainable code that a small Dublin studio can support for years, not months. Good structure, sensible plugins and a clear content plan matter more than any passing trend.
Why an Off-the-Shelf Template Never Quite Fits
Templates are quick, but they're built for nobody in particular. A site that could belong to any business rarely convinces the right one to enquire. Custom website design and build for Dublin and Irish businesses means every page reflects how you actually work: clear navigation, fast load times, mobile-first layouts, and content built around what your customers actually search for, not what a theme demo happened to include.
One Studio, One Brand: Website and Print Together
The strongest sites we build share a designer with the brochure, the signage and the logo. That's deliberate: a visitor should recognise your brand instantly, whether they meet it in a browser or in print. It's why Irish SMEs come to Design Minds for a new website alongside their wider brand identity, rather than treating the two as separate jobs.
Thinking about a new site, or a rebuild that finally does your brand justice? See how we approach web design, then get in touch or email us at info@designminds.ie. We'd love to hear about your project.
Web usability tips for small business websites
Web usability is a clunky phrase for ease of use. Get it right and visitors trust your business, because the site makes them feel capable and in control. Get it wrong and that trust drains away as they struggle to find a phone number or place an order. Here are four web usability tips every small business can apply, whether you are building a new website or improving the one you have.
Start with what your visitors need to do
Imagine you are a customer arriving for the first time. What are you looking for? It might be simple, such as opening hours or a contact number, or more involved, such as booking or buying. Write a checklist of the things visitors must be able to do quickly, and design the site around that list. Usability begins with understanding your audience.
Keep it simple, familiar and uncluttered
Clear links and obvious routes to key content make visitors feel in control. Do not try to be too clever. Follow conventions people already know, such as a logo that links home, a menu where they expect it and links that look like links. Visitors scan pages in seconds, so a small frustration is often enough to send them elsewhere. Resist flashing banners, unreadable text over busy backgrounds and pop-ups that get in the way. People quickly learn to ignore visual noise, so it rarely achieves what you hope.
Design for phones and thumbs
Many visitors will arrive on a mobile, and a phone relies on touch, not a mouse pointer. Small, tightly packed buttons cause accidental taps and a lot of irritation. Make tap targets generous, keep text readable without zooming and make sure forms are easy to complete. Good contrast, clear headings and keyboard-friendly navigation help everyone, and they are part of meeting accessibility expectations. Our post on website accessibility for Irish small businesses covers this in more detail.
Test early and test often
A site that works on your own laptop may not work for everyone. Try it on different phones, tablets and browsers, and ask people who have never seen it to complete real tasks. Their feedback is the cheapest way to put things right. Start testing during design and keep going until launch.
Want a website that is easy for your customers to use? Get in touch with Design Minds or email info@designminds.ie.