“Superb service from Design Minds.”
Alan Kelly. Golf Union of Ireland
“Prompt service, great designs and good advice.”
John Roche. Confederation of Golf in Ireland
Golf Ireland
Design Minds have breathed new life into the Golfing Union of Ireland (GUI), the world’s first national golfing union, with a modernised logo and brand strategy. Working closely with the client, we updated the iconic identity and created a brand manual to ensure consistent use of the logo across print, signage, events and digital.
The GUI represents over 430 golf clubs with over 170,000 members, and has strong ties with The R&A, the global governing body of golf outside the U.S. and Mexico. Our design strategy reflects the rich history and legacy of the organisation, and brings a modern twist to the brand without sacrificing its soul.
Our Brand Identity Guidelines Manual ensures that GUI’s new and improved identity is used correctly across all channels, guiding users through each step of the process. From print and signage to events and digital, the GUI’s new logo is ready to take on the world.
ServicesLogo Design, Branding, Marketing Communication, DigitalWebsitewww.golfnet.ie
WINNER EUROPEAN DESIGN AWARD
WINNER WORLDWIDE LOGO DESIGN AWARD
WINNER NOKIA DIGITAL MEDIA AWARD
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