We had to bring this most Irish of brands up to date without sacrificing its soul. In the first evolution of the marque for 60 years, we worked closely with the client to update their iconic identity The brand manual was created to bring consistency across all usage of the Golfing Union of Ireland (GUI) logo from print, signage, events and digital.
The Golfing Union of Ireland (GUI) is the governing body for men’s and boy’s amateur golf in Ireland. It represents over 430 golf clubs with over 170,000 members and has strong relations with The R&A, which is the global governing body of golf outside the United States and Mexico.
The GUI was established in 1891 and was the first national golfing union to be established anywhere in the world.
Design Minds have designed the new Irish Ladies Golf Union Logo and brand strategy. Two version of the logo were developed for national and International Events.
A detailed Brand Identity Guidelines Manual has been developed, guiding users through Colour, Imagery, Typography, Applications and Templates got both print and digital media.
We aslo branded The Confederation of Golf in Ireland along with the Golfnet portal.